Client Name
Project Name
About
The Product
Freshly is a UX/UI design concept for an online supermarket. Freshly's aim is to deliver fresh and healthy products to the front door of its users.
Not everybody has the time and energy for the regular grocery shopping, but most users prefer eating fresh products on a daily basis. With Freshly all users can enjoy the best products in the comfort of their homes with just a few clicks.
Screens
Sign Up
Easy sign up - we only need user's name, email address and phone for the initial sign up process.
Tabs and Product preview
With Freshly's intelligent features users can receive the best deals based on their previous purchases and personal preferences. Under Profile they can add favourite products and payment methods, see previous orders, edit profile settings and explore selected products.
Features
Pie Menu
Freshly's most important feature is the Pie Menu. The user has all product categories at one place. Understandable, easily readable and user-friendly. Using gamification features is always interesting for the users, which increases interaction with the application and hence sales.
Tabs and Product preview
You select the Pie Manu by clicking on the CTA button. Each user can choose whether to pull the menu in the middle of the screen to see all product categories at once, or they can roll it to choose the one they want.
Logo & Branding
The Logo
The whole project included also creating of rememberable logo and branding.
Freshly stands for fast as a lightning delivery of fresh products and this is why the logo is a lightning carrot.
Meanings
There are 3 hidden meanings in the logo - a lightning, a blade of grass and energy. The combination of the lightning and blade of grass forms a carrot, which is a symbol again for health, freshness and energy.
